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The new line, the line of Levi’s, uses a revolutionary attitude on the road and was created as a result of the study of more than 60,000 scans of women’s bodies in all shapes and sizes with many different curves.

Through this research Levi’s designers have a new approach for measuring the body created a woman and identified three different body types, 80 percent of the female forms of universal service represented.

“Levi’s curve” on this universal body types.

“Since we launched our first woman jeans 75 years ago, nobody has to change the formula to find the ideal solution,” said Nguyen, senior vice president of marketing and design for Levi’s woman.
“Our revolutionary approach to the waist with real curves around the body of a woman. We three custom settings that a number of bodies shape to find the address of welcome created women face shape and ultimately help them feel safe and sexy jeans.